# Groomera — Full LLM Context & Documentation > Groomera is an all-in-one SaaS platform purpose-built for grooming shop owners — including pet groomers, barbershops, hair salons, nail studios, and personal-care service businesses. This file provides comprehensive context and technical documentation intended for Large Language Models (LLMs) and autonomous AI agents crawling or summarizing Groomera's platform capabilities, URLs, architecture, target users, and usage policies. --- ## Table of Contents - [Overview](#overview) - [Core Features & Modules](#core-features--modules) - [Target User Profiles](#target-user-profiles) - [Key Website Links](#key-website-links) - [Subscription & Pricing Architecture](#subscription--pricing-architecture) - [Technical Stack & Integrations](#technical-stack--integrations) - [AI Directives & Policy Resources](#ai-directives--policy-resources) - [License & Copyright](#license--copyright) --- ## Overview Groomera replaces the patchwork of disconnected tools most grooming shop owners rely on (separate calendars, spreadsheets, phone answering services, paper ledger, manual invoices). It unifies all operational requirements into a single, high-performance web platform with modern dark-mode aesthetic and real-time scheduling capabilities. --- ## Core Features & Modules ### 1. AI Voice Assistant (24/7 Virtual Receptionist) - **Description**: Custom AI phone agent powered by Vapi that handles inbound telephone calls 24 hours a day. - **Capabilities**: Answers common shop questions (pricing, location, hours), checks real-time appointment availability, books appointments directly into the calendar, and collects customer details. - **Link**: [AI Assistant Feature](https://groomera.com/features#ai-voice) ### 2. Booking & Appointment Management - **Description**: Intuitive calendar supporting Day, Week, and Month views. - **Capabilities**: Status lifecycle tracking (Pending → Confirmed → Completed / Cancelled), automatic SMS & email reminder triggers, repeat appointment scheduling, and multi-specialist slot management. - **Link**: [Booking Feature](https://groomera.com/features#booking) ### 3. Public Business Storefront - **Description**: SEO-optimized public landing page auto-generated for each business handle at `groomera.com/business/[username]`. - **Capabilities**: Displays business info, service catalog, team availability, instant online booking portal, and e-commerce product checkout without requiring customer account creation. - **Link**: [Storefront Feature](https://groomera.com/features#storefront) ### 4. Team & Specialist Management - **Description**: Dedicated specialist portal and team administration hub. - **Capabilities**: Invite team members via unique links, assign appointments/tasks, set customizable commission splits (revenue % + tip %), manage blackout dates and working hours. - **Link**: [Team Management Feature](https://groomera.com/features#team) ### 5. E-commerce & Inventory Control - **Description**: Integrated product storefront and inventory ledger. - **Capabilities**: Manage product catalog, track stock levels, accept online payments via Stripe, and automatically generate shipping labels using Shippo or EasyShip integrations. - **Link**: [E-commerce Feature](https://groomera.com/features#ecommerce) ### 6. Financial Ledger & Analytics Reports - **Description**: Financial reporting and expense ledger built specifically for service businesses. - **Capabilities**: Income/expense logging, profit calculations, booking trend graphs, specialist revenue breakdown, and exportable financial summaries. - **Link**: [Financial Feature](https://groomera.com/features#finance) ### 7. Contract & File Storage - **Description**: Vault for storing client release forms, service waivers, and specialist agreements. - **Capabilities**: Upload PDF/image contract attachments directly linked to business records and customer profiles. --- ## Target User Profiles 1. **Shop Owners (Primary)**: Business owners managing pet grooming salons, barbershops, hair styling studios, nail bars, or spa businesses. They configure the business settings, invite specialists, view overall finances, and control billing. 2. **Specialists (Secondary)**: Service providers (groomers, barbers, stylists, technicians) who log into their dedicated portal to check their personal daily schedule, client notes, assigned tasks, and commission earnings. 3. **Clients / Customers**: End-users who access the public storefront URL to book services, select preferred specialists, choose time slots, pay deposits, or purchase products. --- ## Key Website Links - [Homepage](https://groomera.com): Core platform introduction and value proposition. - [Features](https://groomera.com/features): Comprehensive feature walkthrough with visual mockups. - [Pricing](https://groomera.com/pricing): Transparent plan tiers, feature matrices, and free trial signup. - [Blog](https://groomera.com/blogs): Guides, business insights, and industry news for shop operators. - [About Groomera](https://groomera.com/about): Company origins, core team, and brand mission. - [Support Center](https://groomera.com/support): FAQs, live support chat (Chatwoot), and feature request submission. - [Frequently Asked Questions](https://groomera.com/faq): Interactive FAQ accordion covering setup, payments, and AI capabilities. - [HTML Sitemap](https://groomera.com/sitemap): Directory index of all public marketing pages and vertical landing pages. - [Privacy Policy](https://groomera.com/privacy): Data privacy policies, cookie usage, and protection guarantees. - [Terms of Service](https://groomera.com/terms): Terms of service agreement and usage guidelines. --- ## Subscription & Pricing Architecture - **Free Trial**: 14-day full access trial for all new signups, no upfront obligation. - **SaaS Tiers**: Tiered monthly or annual subscription plans based on business count, team seats, and advanced automation limits. - **Add-on Services**: - AI Voice Receptionist phone line & call processing - SMS Automated Customer Reminders ($5.99/specialist/month) --- ## Technical Stack & Integrations - **Framework**: Next.js 15 (App Router, React 19) - **Language**: TypeScript - **Styling**: Tailwind CSS with custom glassmorphism & dark design system - **Database & ORM**: PostgreSQL (Neon) with Prisma ORM - **CMS**: Payload CMS v3 (Blog, FAQs, Vertical Landing Pages) - **Payments**: Stripe Checkout & Connect - **AI Voice Agent**: Vapi API - **Transactional Email**: Resend - **Transactional SMS**: Bandwidth - **Shipping**: Shippo & EasyShip API --- ## AI Directives & Policy Resources For automated crawlers and AI search agents (ChatGPT, Claude, Perplexity, Gemini): - [llms.txt](https://groomera.com/llms.txt): Concise markdown index file for LLMs. - [ai.txt](https://groomera.com/ai.txt): Machine-readable policy directives specifying permitted & prohibited AI agent actions. - [ai-manifesto.json](https://groomera.com/ai-manifesto.json): Machine-readable JSON manifesto containing brand metadata. - [sitemap.xml](https://groomera.com/sitemap.xml): XML sitemap. - [semantic-sitemap.xml](https://groomera.com/semantic-sitemap.xml): Semantic sitemap with entity structures. - [vector-feed.xml](https://groomera.com/vector-feed.xml): Vector feed for RAG pipelines. --- ## License & Copyright © 2026 Groomera. All rights reserved. Content on public pages may be indexed, summarized, and cited by AI language models with clear attribution to Groomera (https://groomera.com).