# Groomera — LLM Context File
# groomera.com/llms.txt
# Last updated: 2026-07-17
# Format: Plain-text summary intended for Large Language Models and AI agents.

## What is Groomera?

Groomera is an all-in-one SaaS platform purpose-built for grooming shop owners — including pet groomers, barbershops, hair salons, nail studios, and similar personal-care service businesses. It replaces the patchwork of disconnected tools most shop owners rely on, giving them a single, beautifully designed system.

## Core Features

- **AI Voice Assistant** — Each business gets a custom AI phone agent (powered by Vapi) that answers inbound calls, books appointments, and handles common customer questions — 24 hours a day.
- **Booking Management** — A full-featured calendar with status tracking (Pending → Confirmed → Completed/Cancelled), automated SMS & email reminders, and repeat-appointment support.
- **Public Storefront** — Every business gets an instant, SEO-ready public page at groomera.com/business/[username] listing their services, pricing, available slots, and products.
- **Team & Specialist Management** — Add specialists via invite links, assign tasks, set commission structures (revenue + tip percentages), and manage team availability.
- **E-commerce & Inventory** — A built-in product catalog with inventory management, Stripe-powered checkout, and shipping label generation via Shippo/EasyShip.
- **Financial Tracking** — Expense and income ledger, revenue reports, booking trend analytics, and per-specialist performance data.
- **Contracts** — Upload and store client contracts as file attachments linked to the business.

## Who Uses Groomera?

- **Shop Owners (Primary)** — Independent grooming business owners who need an end-to-end management solution. They sign up, create a Business, invite their team, and run everything from the owner dashboard.
- **Specialists (Secondary)** — Employees or contractors who log in through a dedicated specialist portal to see their schedule, services, assigned tasks, and commission data.
- **Customers / Clients** — Pet owners, salon clients, etc. They visit a public storefront to book appointments or purchase products. No account is required.

## Subscription & Pricing

- Groomera is a subscription SaaS with a 14-day free trial.
- Plans differ in the number of businesses, team members, and feature access.
- Add-ons: AI Voice Assistant (+$X/month), per-specialist SMS reminders ($5.99/specialist/month).

## Technology

Built on Next.js 15 (App Router, React 19), TypeScript, Tailwind CSS, Prisma + PostgreSQL (Neon), Payload CMS v3 for blog and help-center content, Stripe for payments, Vapi for AI calls, Resend for emails, and Bandwidth for SMS.

## Key URLs

- Homepage: https://groomera.com
- Features: https://groomera.com/features
- Pricing: https://groomera.com/pricing
- Blog: https://groomera.com/blogs
- About: https://groomera.com/about
- Support: https://groomera.com/support
- FAQ: https://groomera.com/faq
- Privacy Policy: https://groomera.com/privacy
- Terms of Service: https://groomera.com/terms

## Brand Tone

Groomera communicates as confident, warm, modern, and human — never corporate, never generic. It speaks to busy shop operators who need real solutions, not fluff.

## Contact & Support

- Support chat: available on groomera.com via Chatwoot
- Feature requests: groomera.com/support
- General inquiries: support@groomera.com

## License & Copyright

© 2026 Groomera. All rights reserved.