From 14 no-shows a month to 5 — in 90 days
A two-person pet grooming studio in Austin cut no-shows by 64% and recovered nearly 2 hours of phone time every day after switching to Groomera.
Paws & Play Grooming · Independent pet grooming studio, 2 groomers, 1 location
The Challenge
Before Groomera, Sarah was spending the first hour of every workday fielding calls and texts — appointment confirmations, rescheduling requests, and reminder follow-ups she had to do manually. She was averaging 14 no-shows per month, which on a two-groomer schedule translated directly to empty slots and lost revenue.
She had tried a generic booking calendar, but it had no concept of pets, no grooming-specific notes field, and no automated reminder workflow. Every time a new client booked, Sarah had to manually send a text the day before. If she forgot, the no-show probability doubled.
"I was spending more time managing the calendar than actually grooming," she said. "Something had to change."
The Solution
Sarah started a Groomera free trial focusing on two features: automated SMS reminders and the pet-specific client CRM.
She configured SMS reminders to fire 48 hours and 4 hours before each appointment. She also built out client profiles for her 120+ existing pets, adding notes for coat type, temperament, and preferred handling style — information that previously lived in a personal notebook she would sometimes forget to check.
Within the first two weeks, she noticed calls about appointment times had nearly stopped. Clients were confirming via the reminder link instead of calling the shop.
Features Used
Results
No-shows per month
After 90 days
Admin time on calls
After 60 days
Inbound call volume
After 90 days
Client notes accessible
Day 1
“We used to lose 2 hours a day just on calls and reminders. Groomera handles all of that automatically now. I just groom.