Groomera is built specifically for pet groomers, from solo mobile groomers to multi-specialist salons. Handle bookings, your team, your clients, and your product store without switching between five different tools.
Never miss a booking. Manage bookings, staff, revenue, contracts, and online sales across multiple locations, all in one place.
Automate Bookings
Professional webpage with built-in booking and online sales. Get found online and take appointments 24/7.
Build Your Page
Reduce no-shows with automated SMS and email reminders. Keep chairs filled and maximize your bookings.
Reduce No-Shows
Join thousands of professionals scaling their barbershops and salons. Sign up for a free trial. Cancel anytime. No commitment.
Marketplace apps charge up to 20% commission on the clients sitting in your chairs. Groomera is flat-rate infrastructure. You keep 100% of every cut and tip.
| Capability | Groomera | Booksy / Fresha | Squire / Square |
|---|---|---|---|
| Can you sell products? | Yes | No | No |
| 24/7 AI Phone Receptionist | Yes | No | No |
| SMS Reminders | Yes (9.99$) | Yes (25$) | Yes (25$) |
| Per-Barber Commission Tracking | Included | Included | Higher monthly tier only |
| Custom Store Website | Dedicated web URL | Locked inside marketplace app | Generic booking link |
| Credit Card Required for Trial | No (14 days immediate access) | Required | Required |
14-day full access trial. No credit card required. Import existing client lists.
Groomera replaces the patchwork of tools, group chats, and spreadsheets that most grooming businesses rely on. Here's how it maps to what you're actually dealing with.
Problem
No-shows and last-minute cancellations
How Groomera Fixes It
Automated SMS + email reminders fire for every confirmed booking day before and day of. Clients who receive two well-timed, personalized reminders show up. No manual sending. No chasing.
Result
Grooming businesses using automated reminders report 40–60% fewer no-shows within 30 days.
Problem
Booking chaos across calls, DMs, and texts
How Groomera Fixes It
Your shop gets a public storefront at `groomera.com/zipcode/yourshop`. Clients book their own appointments 24/7 without any calls, no back-and-forth. Your whole team sees one shared calendar, updated in real time.
Result
Online booking reduces inbound call volume by an average of 35% in the first month.
Problem
Answering the phone during appointments
How Groomera Fixes It
Your AI Voice Assistant answers every call 24/7, handles questions about services, hours, and pricing, and books appointments directly into your calendar. You greet clients, not phone calls.
Result
Groomers using the AI assistant report reclaiming 5–8 hours per week previously spent on inbound calls.
Problem
Losing track of specialist commissions and tips
How Groomera Fixes It
Commission rates and tip percentages are set per specialist. Every completed booking calculates earnings automatically. No spreadsheet. No disputes. No math.
Result
Transparent pay builds specialist trust and specialist retention.
Problem
Retail products with no system
How Groomera Fixes It
Your e-commerce store is built into your public storefront. Add shampoos, conditioners, brushes, dental products, clients browse, add to cart, and check out with Stripe. Inventory decrements automatically.
Result
Retail can add 10–20% to monthly revenue for grooming shops with 5+ products listed.
Included on every plan
Available as Add-ons
Ready to see it in action?
Your storefront can be live today. No credit card required to start.
Start Free 14-Day TrialTrusted by Real Shops
“I used to spend 2 hours every night texting clients for the next day. Now Groomera handles it all, and my no-shows have dropped to almost zero.”
Sarah Lanza
PetCut Studio
“The ability to add pet notes right on the client profile has been a lifesaver. We never forget a preferred clip style anymore.”
Mike R.
Paws & Play Grooming
“I used to spend 2 hours every night texting clients for the next day. Now Groomera handles it all, and my no-shows have dropped to almost zero.”
Sarah Lanza
PetCut Studio
“The ability to add pet notes right on the client profile has been a lifesaver. We never forget a preferred clip style anymore.”
Mike R.
Paws & Play Grooming
“I used to spend 2 hours every night texting clients for the next day. Now Groomera handles it all, and my no-shows have dropped to almost zero.”
Sarah Lanza
PetCut Studio
“The ability to add pet notes right on the client profile has been a lifesaver. We never forget a preferred clip style anymore.”
Mike R.
Paws & Play Grooming
“I used to spend 2 hours every night texting clients for the next day. Now Groomera handles it all, and my no-shows have dropped to almost zero.”
Sarah Lanza
PetCut Studio
“The ability to add pet notes right on the client profile has been a lifesaver. We never forget a preferred clip style anymore.”
Mike R.
Paws & Play Grooming
“I used to spend 2 hours every night texting clients for the next day. Now Groomera handles it all, and my no-shows have dropped to almost zero.”
Sarah Lanza
PetCut Studio
“The ability to add pet notes right on the client profile has been a lifesaver. We never forget a preferred clip style anymore.”
Mike R.
Paws & Play Grooming
“I used to spend 2 hours every night texting clients for the next day. Now Groomera handles it all, and my no-shows have dropped to almost zero.”
Sarah Lanza
PetCut Studio
“The ability to add pet notes right on the client profile has been a lifesaver. We never forget a preferred clip style anymore.”
Mike R.
Paws & Play Grooming
Direct answers on migration, commissions, team permissions, and hardware.
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Automate bookings, manage multi-location shops, and sell online.
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